Her career in marketing spans a variety of sectors including financial services and the uniformed services where she held Marketing Adviser roles both for the British Army Recruiting Group as well as the Police service.

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She was Marketing Manager for a large further education college responsible for Post 16 student recruitment and has worked extensively with young people aged between 16-24 years old as part of a Safer Roads Partnership.

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Gemma joined the independent schools sector in 2012 as Marketing and Admissions Manager for Bredon School, a specialist dyslexia boarding and day school in Gloucestershire. In 2015, she helped them to win a TES Independent School Award for marketing/communications campaign of the year.

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Gemma has a Professional Diploma in Marketing from the Chartered Institute of Marketing and supports Cavendish Education and its schools in all areas of marketing, admissions, communications, public relations and stakeholder management.