Gemma Doyle is Marketing Director at Cavendish Education, where she oversees the strategic direction and delivery of marketing, communications, brand and stakeholder engagement across the Group’s family of specialist independent schools.
She brings over 25 years’ marketing experience from across a range of sectors, including financial services, local government, further education, and the uniformed services. Early in her career, she held key marketing advisor roles for the British Army Recruiting Group and the Police Service; roles which sharpened her skills in audience engagement, behavioural insights, and communication.
Since joining the independent schools sector in 2012 as Head of Marketing and Admissions for a dyslexia-specialist boarding and day school in Gloucestershire, she has found a professional home in a sector that she truly loves and which has cemented her commitment to championing the unique strengths of independent specialist schools through thoughtful, strategic communication.
Gemma takes a data-driven and insight-led approach to marketing, using research, performance analytics and strategic planning to inform decision-making. She works closely with school leaders to develop clear, consistent messaging and impactful activities that reflect the distinctive ethos and strengths of each school.
She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing (CIM) and an AMCIS Diploma in Schools Admissions Management.
